Get started in 3 simple steps:
Step 1: Watch our free 20 minute training
Step 2: Apply to work with us (required)
Step 3: We'll send you pricing info if approved
Most coaching programs are informational... ours is transformational.
*Guarantee: If you're doing the work and aren't down 50+ lbs or 10% body fat in 6 months, Tyson will work with you 1:1 for free.
We help women too. Watch this video tour of our programs...

Sustainable lifestyle - 1:1 personalized support & accountability - Efficient 20-30 min workouts (home or gym) - Relationships with successful dads - Total solution (nutrition, fat loss, muscle growth, mindset) - No products
Frequently Asked Questions:
- *How does the 20 lbs in 12 weeks guarantee work? If you're accurately logging your nutrition daily, checking in weekly, and following our coaching and aren't down 20 lbs in 12 weeks as a sustainable, initial outcome, Tyson will personally work with you 1:1 at no additional cost until you've achieved that result.
- How long have you been doing this? Tyson started blogging about health and fitness in 2015 and started working 1:1 with clients in 2018. Coming from a family of serial entrepreneurs, seeing this tribe grow into a profitable business that's blessing countless lives across the country is a dream come true. Between us three tribe coaches, we've successfully coached hundreds of clients.
- Are the results shown on website typical? Here's an actual screen shot of where our clients are at to date. Judge for yourself. If our clients show up coachable and committed, they get results. Period.
- Do you provide meal plans and workouts? Our online course is very comprehensive in nature, and includes a full nutrition template. However, we're not trying to "spoon feed" our clients weekly meal plans. Our goal is to help dads develop their own awareness and habits that can last for life. We take the guesswork out of that process and provide many short workout video clips that we filmed ourselves, along with dozens of quick, healthy Johnson family meal idea video clips.
- What's different about this program?
- This is sustainable and flexible... you don’t have to entirely cut out pizza, ice cream, etc. or eat totally different from the family. To a large extent, you can eat how you want and workout how you want within certain guidelines.
- It's a long term approach (not a quick 30 or 90 day fad diet.) We have 6 and 12 month contests to recognize long term transformation.
- We get you- This program was built and run by a working professional dad and is for working professional dads. You're busy and don't have time to live in the gym or kitchen. Time is one of your scarcest resources so you want to get lasting results as efficiently as possible.
- This isn't personal training where you become dependent on a trainer. It's not a book or PDF that lacks customization. It's transformational with hands on support and accountability (depending on chosen package) and is designed to be the last program you need to solve this problem.
- Do I need to buy a bunch of products? No, although we recommend having your favorite protein powder/ bars of choice on hand.
- Can I workout from home? Absolutely, provided that you have some basic resistance training equipment (bench, dumbbells, etc.) and some form of cardio machine (elliptical, jump rope, etc.)
What other dad clients are saying about us:
















